5 Standard Video Types Your Production Company Must Offer

Video content has become more and more diverse since its introduction to social media and marketing.



Nowadays, there are many video types that businesses and companies are using to market their brand across the internet space. Companies will only be turning towards video content more and more.



If you have your own production company, it’s time to diversify your offerings. Because a lot of variety appears in terms of video content, your production company has to keep up with the demand. If a company approaches you to promote their brand, you should have a sizable roster of video types that you can offer them. Here are the standard video services you should have.



Product Demos



Product demos have to be informative and attractive at the same time. Audiences watch product demos so that they learn how to get the most utility or benefit out of your product. A lot of starting companies or those who are launching new products will want this type of video. As a standard type of video that they will demand, you have to be ready to deliver.



Commercial Videos



These commercial-type videos are closer to the video advertisements you see on television. While their exact format may vary, the primary intent is to promote the brand or bring it to the audience’s attention. These are less about information and more about direct advertising.



Video production companies must offer


Digital Marketing and Social Media Videos


Companies and brands are turning to social media to get their names out into the world. While digital marketing and social media videos are a somewhat vague genre, the main objective is to optimize social media videos. That means videos that maximize engagement, adhere to the platforms and trends, and fit the social media algorithm.



Corporate Videos



Corporate videos are the general term for any kind of video content that corporations, companies, businesses, or organizations may commission from you. These will likely not revolve around advertising a product; they may revolve around a campaign, a movement, or a PSA.



Animated Videos



Producing animated videos requires a skilled team of animators. Animators can be hard to invest in, but animated videos are also fantastic and practical options for any company. By being able to offer animated videos, you will have an excellent competitive edge.



Icon of YouTube
April 6, 2021
Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it. 
April 6, 2021
Producing videos is not just about grabbing a camera, filming some footage, and piecing it together on a timeline.
April 6, 2021
Humans have always loved storytelling.
Icon of YouTube
April 6, 2021
Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it. 
April 6, 2021
Producing videos is not just about grabbing a camera, filming some footage, and piecing it together on a timeline.
April 6, 2021
Humans have always loved storytelling.
Icon of YouTube
April 6, 2021
Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it. 
April 6, 2021
Producing videos is not just about grabbing a camera, filming some footage, and piecing it together on a timeline.
April 6, 2021
Humans have always loved storytelling.
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